Hooked Engine

Guide

Publicity for models

Model publicity puts a model’s work in front of editors. It is not a casting call, and it is not a promise that a magazine will print the pictures.

A credit is not a feature

A credit says you were booked. A feature says a publication decided the story or the images were worth assigning. Both can be useful. Only one of them is press. Tagging a magazine, paying for a “feature package,” or posting a polaroid is a different activity.

What editors need to see

  • Recent images you have permission to send. If a photographer or brand owns the frame, say so.
  • Credits a writer can check: photographer, stylist, publication or campaign, city, year.
  • The news. A new campaign, a point of view, a first editorial, a city you actually work in.
  • A short note in your own words. Editors can tell when a bio was written for nobody.
  • What you will not claim. Invented covers and borrowed client names end the conversation.

The press formats that fit

Models are pitched for editorial features, interviews, and digital press. Music reviews are not a model service. Media outreach is how those pitches go out: a short list, a checked story, one follow-up, and a record of the reply.

What to do with a thin book

If the only public material is a social grid, say that. A campaign can still look for a narrow, true angle, or it can tell you the pitch is not ready. Pretending a test shoot is a national campaign is how models get dropped from a desk for good. Press for models is the offer. Media placements for models explains what a placement is once an editor says yes. When you are ready, send an inquiry.

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