The problem
Press for your business is how a company reaches people who do not already buy from it. A busy shop can still be invisible to the desks that write about founders, products, and local change. “We are open” is rarely enough for an editor to assign a piece.
The work
We look for a reason the story is now: a launch, an owner with a point of view, a product a writer can check, a change in how the company works. Then we pitch interviews, editorial features, and digital press. The sending is media outreach. Local desks when the story is local. A wider desk only when the story travels.
A product with its own launch can also be pitched as press for advertising. That is still an editorial ask, not a media buy.
What we will not do
We will not promise a newspaper, invent customers, or describe a paid post as news. If the only fact is that the business exists, we will say the pitch is not ready.
How do I get press for my business?
Start with something new: a launch, a product a writer can check, or an owner with a point of view. Hooked Engine pitches that to editors. Coverage is not guaranteed.
What is press for a small business?
A pitch to editors who cover companies, founders, or products. The story has to be new enough to assign. A listing in a directory is not press.
Do you guarantee a local paper or a national feature?
No. Outreach is aimed at desks that fit the business. The editor decides what runs.
What if the only news is that we are open?
Opening day is thin unless there is a person, a product, or a change a reader would miss. If that is all there is, the honest result is to wait.