Guides
How Press Really Works
How musicians get press
Press is a publication choosing to write, play, or talk about the music. A post on your own account can support that. It is not a substitute for it.
Publicity for models
Model publicity puts a model’s work in front of editors. It is not a casting call, and it is not a promise that a magazine will print the pictures.
How to pitch music to editors
A pitch is a short argument that this song, this record, or this person belongs in that editor’s section this month. It is not a life story and it is not a link with no context.
Media placements for models
A placement is your name and your work inside a publication that chose to run them. The value is the editor’s decision, not the number of times you repost it.
Press around a music release
A release is a date other people can plan against. Press around it is a sequence, not a single email on the morning the song goes up.